RÚNA MAGNÚS, (a.k.a Rúna Magnúsdóttir) founder & CEO The Change Makers, author of Branding Your X-Factor - How the Secret to Your Success is Already Right in Front of Your...Tits, Your SeXy Factor - 5 Steps to Shine from the Inside Out and the latest, The Story of Boxes, the Good, the Bad and the Ugly
Rúna is the co-creator of the global #NoMoreBoxes Movement. A movement created to raise the awareness towards the consequences of placing ourselves and others into isolating, limiting boxes that create division, confusion and destructions for humankind.
Rúna is a creative being and fast-forward thinking lifetime entrepreneur from Iceland.
Known for her humor and a keen sense of business insight, Rúna has been lauded for helping leaders, entrepreneurs, and organizations discover and brand their ‘X-Factor’ – the assets which make them unique – which she says is often “right in front of your tits.”
Rúna played a leading role in Iceland’s National Assembly of 2009 where the nation’s leaders collectively worked together to reinvigorate the country following their economic crash. The group tapped into the values and future vision of the island nation and transformed Iceland’s economy by branding their uniqueness, or their X-Factor, as Rúna calls it.
Seeing first hand the immediate benefit and long-term results of a whole nation working collectively to discover who they authentically were, the outcome of this unique assembly became one of the cornerstones of her successful business branding process.
Rúna has transformed her own career and is currently dedicating her life to work with conscious world leaders, organisations, businesses and groups. Creating safe space for an open and honest conversations around gender, diversity and equality in such a way that it allows everyone to find and be part of the solution.